Mara Weinraub

Believe it or not, I didn’t start out covering groceries, though early signs from my childhood would suggest otherwise. (As a kid, I fantasized about getting locked in a BJ’s Wholesale Club overnight and having free reign of the place — especially the bakery section.) I went to college to study business, and ended up with a degree in Communication.

After graduating, I went to portfolio school at night while working full-time during the day. I ended up writing TV commercials and such at various advertising agencies in New York, eventually making my way over to the world of food media, where I finally felt at home.

I live and breathe (and eat) groceries. One of the best parts of my job is sharing insightful stories that help people better navigate the aisles — and their budgets — without it feeling like a chore. No idea is too small or too out there, so please pitch me!